PROFILE

Following his graduation in 1981 Chris travelled to the USA to pursue a career as a brand manager in the packaged foods industry. 

An exposure to advertising through DDB on Madison Avenue sparked off what has become a lifelong passion for creativity through brand communication.

Returning to Ireland Chris secured a position in the media department of Peter Owens Advertising in 1983 and from there he proceeded to rise through the ranks of the emerging advertising industry in I980's Ireland.

In 1992, Cawley Nea Advertising was launched. The agency quickly gained a reputation for strategic insight and creative excellence. Under Chris's leadership, Cawley Nea became the most creatively successful domestic advertising agency in Ireland.

In 2002 Cawley Nea was sought out by Omnicom's TBWA\ agency and Cawley Nea\TBWA was born.

At this time Chris worked with his international colleagues to establish a multi-faceted TBWA\UK group through mergers, acquisitions and the organic growth of companies maintained by their founders. Chris then went on to become a part of the TBWA\Europe executive.

Back in Ireland Chris with his executive colleagues established Tequila\ (promotional marketing), Agency.com (digital marketing), and E-Graphics (production services). Since its inception, E-Graphics has commissioned and produced a catalogue of internationally awarded and commercially effective brand films.

In 2006 Cawley Nea\TBWA co-founded (50% shareholding) OMG and PHD Media. Chris became chairman of this organisation with billings of €60m p.a.

All of these companies have become top-tier performers in their respective disciplines and multi-creative award winners both at home and internationally.

Chris is especially proud of the company’s No.1 position in The Irish Advertising Effectiveness (IAPI AF/FX) Table. This is a position it has maintained and defended against highly competitive opposition for the past twelve years.

Chris is a Fellow and past president of The Institute of Advertising Practitioners in Ireland (IAPI).

During his time as President of IAPI, Chris was crucially involved in the interface between industry, media owners and emerging Irish Government legislation regarding standards in commercial communication. Chris was a founding director of Central Copy Clearance Ireland (CCCI).

He is a past council member of The Marketing Society of Ireland and has served on committees contributing to best practice at The Marketing Institute of Ireland (MII) and The Institute of Directors in Ireland (IOD).

Throughout his career, Chris has been a sought after commentator on advertising and marketing issues in the Irish media.

EXPERTISE

Chris has extensive expertise in the areas of:

- Leadership Coaching.

- Business Strategy & Entrepreneurship.
- Marketing Strategy.
- Consumer Insight & Brand Strategy.
- Creative Process & Innovation.

VIDEOS

Brand films

Round Room Rumble Highlights

CONTACT

Mail:  chris@chriscawley.ie

Phone: + 353 (0) 86 2592609